EDGE Plan

Allison Hadley

allisonhadley4@gmail.com

Major Forensic Chemistry

Minor Biology

Number of Credits Completed 89

Anticipated Graduation Spring 2018

Tuacahn Center for the Arts Marketing Internship

Project Plan

Resources:

·         DECA skills

·         Knowledge on writing marketing plans

·         Experience from being SUUSA Executive Marketing Director

·         Professional work ethic

·         Tyler Anderson: Advisor to SUUSA

·         Dale & Tori Pollard: DECA advisors

·         Computer skills

·         Phone skills

·         Social media marketing experience

·         Mindy Benson: event expert

Risk Assessment:

I will be assuming a low level of risk because my project involves me working mostly on the computer and other office material.  There is a level of moderate risk when hanging signs and banners around the Amphitheatre.  I will also be interacting with actors and administration.

Timeline:

Start Date: October 3, 2016

Milestone #1:

·         October 3, create and send an email to patrons coming to a show that day.

Milestone #2:

·         October 12, closing night of Disney’s Tarzan, cast party

Milestone #3:

·         October 14, closing night of Peter Pan, cast party

Milestone #4:

·         October 15, closing night of The Hunchback of Notre Dame, company party

Milestone #5:

·         October 12-31, prepare for Thriller, open and close thriller

Milestone #6:

·         November 1-5, prepare for David Archuleta, host him for three performance nights

Milestone #7:

·         November 11, CSN concert, host, meet and greet, clean up

Milestone #8:

·         November 12, Culture Club concert, host, meet and greet, clean up

Milestone #9:

·         November 23-December 31: Christmas in the Canyon, marketing, and events

Milestone #10:

·         January 1-9: Strategize marketing for 2017 Broadway in the Canyon series

End Date: January 9, submit journal with pictures of experiences.

Budget:

Item	Cost	Total
Income	$8.00/hour	$1120
Travel Time	$7.00/week	$98.00
Internet Use	$30.00/month	$90.00

Checklist:

ü  Organize school schedule to fit internship schedule

ü  Fill out documentation for Tuacahn

ü  Budget gas money

ü  Work with event planner to help with closing night parties

ü  Take pictures at events

ü  Receive training on hospitality for concerts

ü  Be there for concerts

ü  Write a plan for a marketing campaign

ü  Speak up in meetings

ü  Fill out journal everyday

ü  Organize photos based of event and day of event

Documentation Plan:

I will be keeping a journal of my daily activities at Tuacahn and I will be taking photos at each event.  Once I have completed I will turn my journal into an online journal that people can read and use the photos so it reads like a story and not a journal.  I will also have my supervisor write a performance review at the end of my internship. 

Obstacles:

·         Being able to balance school and an internship

§  To balance I will organize my school stuff and create a school schedule and an internship schedule that are cohesive.  I will be keeping a daily planner to make sure everything gets done.

·         Weather in the Winter

§  The weather is unavoidable.  I will be keeping myself safe and not drive down to St. George when the weather is bad in Cedar City.  I will still be able to get work done by communicating through email and using those days to strengthen Tuacahn’s social media.

·         Not knowing what to do

§  I will ask questions and figure it out whatever it takes to get the job done.

·         Hard to work with people

§  I will learn from others on how they handle people who are hard to work with so when the time comes I will have the skills to handle them in a professional manner.

Pre-Project Reflection:

I am very excited for this internship because it will push me way out of my comfort zone.  I first went to Tuacahn last summer to see a show and I fell in love with the facility and the professionalism of the organization.  I am looking forward to working with professional actors and seeing their perspective on life and how they move from one city to the next.   This internship is going to open up a whole new world for me.  Between Broadway shows to three different concerts that attract very different audience I am excited to learn how different marketing strategies are used to reach those audiences.  I hope to be able to use my skills and help reach those audiences from the experiences from being in SUUSA and DECA.  I am excited to learn how to use marketing in my personal life and how it can help me reach my career goals.  This internship is going to set me apart from other people in my major because I am a science person working for an arts center but I think it is important to branch out so you are well rounded and gain a better appreciation for the world around you.   

Some concerns that I am afraid of with this internship is that it is out of my comfort zone and I am afraid of not being able to connect with the people who work at Tuacahn.  I am worried that my skill set is not enough to complete what they ask me to do.  To help with the skills I will make sure to ask questions when I have them to make sure I understand the project so I can do the best to my ability to complete it.  I have never been good at making friends so I will be myself and maintain a professional work ethic and make sure I reach out to people and talk to them to make a relationship with those I am working with.  I am concerned of working around actors because I have never worked with them before but if I maintain my professionalism everything should work out.  I am very much looking forward to starting there and hopefully by the end I will have gained new skills, new experiences, and possibly a job at Tuacahn Center for the Arts.